Ya es Hora is a historic and comprehensive civic participation campaign. The campaign represents the largest coordinated effort to incorporate Latinos as full participants in the American political process. This campaign seeks to increase Latino civic participation by: 1) assisting eligible legal permanent residents apply for U.S. citizenship, 2) educating, registering, and mobilizing Latinos to vote, and 3) ensuring a full and accurate count in the 2010 Census.
The campaign strategy is to remove barriers that have prevented Latinos from becoming full participants in our U.S. democracy. The Hispanic Center joined the effort to help educate the Latino community about exercising their right to vote.